Project focus: Based at Science, Media, and the Public Research Group at the University of Wisconsin–Madison, Nicole will work to understand interactions between scientific information and human values in polarized cultures and examine how the science of science communication can help develop more effective strategies for communities of practice to connect with conservative and/or religious audiences.
Nicole Krause is a social scientist in the Life Sciences Communication department at the University of Wisconsin-Madison, where her Civic Science Fellowship project asks: How can we use the “science of science communication” to develop more effective strategies to meaningfully connect with conservative, religious, and rural audiences? Nicky’s work focuses on communication dynamics surrounding emerging science and technology, especially topics that have complex ethical, legal, and societal implications, such as human gene editing or artificial intelligence. Her research examines ways to minimize forms of biased information processing that can inhibit deliberation of such topics among people with different value systems and identities. Nicky also researches misinformation as an aspect of science communication environments, including the related topic of trust in science. Her work has appeared in the Journal of Communication, Proceedings of the National Academy of Sciences, New Media & Society, Public Opinion Quarterly, and Journal of Risk Research, among other outlets. Outside of academia, Nicky has worked as a researcher, designer, and project manager in the healthcare communication and software industries, as well as on civic technology initiatives at 18F, a technology consultancy within the federal government.